Flemington, NJ, May 24, 2010 – Results of a new national media study among 300 viewers of a new Nike commercial featuring the World Cup competition revealed that the ad  ranked 18^th when compared to ad scores from this year’s Super Bowl ads.

The study was conducted during May 21-24 by HCD Research using its MediaCurves.com® website, to obtain perceptions of a new Nike ad featuring the World Cup competition. The commercial was tested using HCD’s Super Bowl ad testing methodology and then compared to the Super Bowl ads from this year.

During the study, participants were asked to answer questions regarding their perceptions of the ads using various parameters, including breakthrough, emotion, memorability and “word of mouth” impact of the ads. An on-line dial testing system was also used to indicate respondents’ levels of interest in the form of curves as they watch the ads. 

 To view detailed results go to www.mediacurves.com.

The new Nike ad earned an overall score of 62.21. In comparison, the top-rated Super Bowl commercial from this year, the Budweiser “Bull” ad, earned a score of 72.78. In addition, the new Nike ad scored slightly higher than the 18^th best-rated Super Bowl ad, the Denny’s “screaming chickens” ad, which received a score of 61.50.

Among the findings:

Overall Scores for Top 20 Super Bowl Ads in 2010