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A Year Later Americans Say Jackson's Death is Still Receiving Too Much Media Coverage Overwhelming majority of respondents (96 percent) are engaged in news on Gulf oil spill Flemington, NJ, June 28, 2010 Among the study findings: Total Too much coverage 59% Appropriate coverage 40% Not enough coverage 1% “Please indicate how engaged you are in this specific topic (Michael Jackson’s death) when you are exposed to it in the media.” Total Extremely engaged in the topic 12% Engaged in the topic 23% Somewhat engaged in the topic 40% Not at all engaged in the topic 25% “With regard to the topic of the oil spill in the Gulf, indicate whether or not you feel the media coverage is appropriate.” Total Too much coverage 17% Appropriate coverage 60% Not enough coverage 23% “Please indicate how engaged you are in this specific topic (oil spill in the Gulf) when you are exposed to it in the media.” Total Extremely engaged in the topic 34% Engaged in the topic 41% Somewhat engaged in the topic 21% Not at all engaged in the topic 4%
The study was conducted by HCD Research using its MediaCurves.com® website during June 25-27, to obtain Americans’ perceptions of recent and past media events, with regard to the amount of media coverage they are receiving.
While the majority of respondents (59 percent) reported that Michael Jackson’s death is receiving too much media coverage, an even larger majority (75 percent) reported that they are engaged in the topic when they are exposed to it by the media. However, a significantly higher percentage of respondents (96 percent) indicated that they are engaged in the topic of the oil spill in the Gulf when they are exposed to it by the media.
“With regard to the topic of Michael Jackson’s death, indicate whether or not you feel the media coverage is appropriate.”