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*A fresh new voice!*

Death of Sea World Trainer Will Not Deter Viewers From Visiting Park

Flemington, NJ, March 1, 2010 – A new media study among 211 viewers of a news clip featuring the recent death of a Sea World trainer revealed that majority of viewers (69 percent) were just as likely to visit Sea World after viewing the video. The study was conducted during Feb. 26- March 1 by HCD Research using its MediaCurves.com® website to obtain viewers’ perceptions of a CNN news clip in which Bob Barker explains why he thinks the whales at Sea World should be released. To view detailed results go to www.mediacurves.com.

After viewing the video, the majority of respondents (67 percent) indicated that the whales from Sea World should not be released in light of this incident. In addition, the majority of viewers (59 percent) reported that the housing for whales at Sea World was safe for the trainers and visitors.

Among the findings:

Has this incident changed your likelihood of going to a Sea World entertainment park?

	Total
Yes, I am more likely to go to Sea World	7%
Yes, I am less likely to go to Sea World	24%
No, I am just as likely to go to Sea World	69%

Do you think the whales kept at Sea World should be released?

	Before Video	After Video
Yes	43%	33%
No	57%	67%

Do you think that housing whales in tanks at Sea World is a form of animal cruelty?

	Before Video	After Video
Yes	46%	43%
No	54%	57%

Do you think that housing whales in tanks at Sea World is safe for the trainers and visitors?

	Before Video	After Video
Yes	55%	59%
No	46%	41%

While viewing the video, participants indicated their perceived levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.